Amethyst Amelia Kelly, better known by her stage name Iggy Azalea, is an Australian hip hop recording artist signed to Island Def Jam and Mercury Records. Azalea is also a model represented by Wilhelmina Models, being announced the "New Face of Levi Jeans" in late 2012. She first gained recognition after the respective music videos for her controversial songs "Pu$$y", and "Two Times," went viral on YouTube. On 27 September 2011, Azalea released her first full-length project, a mixtape titled Ignorant Art, saying she made it "with the intent to make people question and redefine old ideals".
In 2012, Azalea became the first female and first non-American rapper to be featured on XXL's annual Top 10 Freshman cover issue. On 30 July 2012, she released a free EP, executive produced by Grand Hustle label-boss T.I., titled Glory. Later in October, Azalea appeared alongside T.I., B.o.B and other Grand Hustle artists at the 2012 BET Hip Hop Awards rap cypher. She released her second mixtape, TrapGold, produced entirely by 1st Down of production team FKi and Diplo, on 11 October 2012. Her debut studio album The New Classic is set to be released in 2013.